TY  - BOOK
AU  - Sharma,Yogita
AU  - Dhyani,Vijendra
AU  - Singh,Mahipal
TI  - Brand management
SN  - 9789395791601
U1  -  658.8/27 23
PY  - 2024///
CY  - New Delhi
PB  - Academic University Press
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -