Retail management /
Brian Garman
- xiii, 200 pages : chiefly color illustrations ; 26 cm
Includes bibliographical references and index.
Chapter 1 Introduction to RetailingChapter 2 Types of RetailersChapter 3 Retail Buying BehaviorChapter 4 Retailing StrategyChapter 5 Financial Strategy and Retail LocationsChapter 6 Human Resource Management in RetailChapter 7 Merchandise ManagementChapter 8 Retail Pricing and Communication Mix
Retail management is the process of overseeing the operations and activities of aretail business to achieve its strategic objectives and maximize profits it involves planning, organizing, directing, and controlling various aspects of retail opera tions, including sales, merchandising, inventory management, customer service staff management, and store layout and design.Retail management is vital because meeting customers shopping demandsnecessitates the collaboration of many diverse activities, each of which, mustperform its purpose efficiently. The store's customer experience will be negatively impacted if such processes are not well managed. For example, if the purchasing function fails to perform efficiently, the assortment at the retail store would be unappealing to customers, affecting the entire retail business. The daily routine of opening and closing a storefront retail location is only one aspect of running a successful retail business. The successful management of a store requires expertise in many different facets of retail operations. The functions of buying, selling, promoting, and controlling are collectively referred to as retail operations. Retail operations are the actions that support these four functions. The retailer needs to carefully attend to the requirements for operating a retail location on a day-to-day basis. Retail operations involve inventory management, preventative mainte-nance, developing, and enforcing sales policies, providing customer service, and general shop management. While every store should have a comprehensive strategy or plan to compete, the shop's ability to implement this strategy will ultimately be determined by the day-to-day operations. This does not imply that merchants are expected to achieve perfection in all parts of the retailing business they engage in. There are eight chapters in the book. The first chapter introduces the readers.to retailing. It also highlights the universal principles of retailing. In greater depth, the type of retailer is covered in the second chapter. In Chapter 3, we delve deeper into retail buying behavior. The retailing strategy is examined in further detail in Chapter 4, which follows. The Financial Strategy and Retail Locations is the primary topic of discussion in the fifth chapter. Human Resource Management in Retail is illustrated in Chapter 6. In Chapter 7, the reader is provided with in-depth knowledge through a discussion about Merchandise Manage ment. The phenomenon of the Retail Pricing and Communication Mix is the subject of the final chapter.This book has been written specifically for students and scholars to meet their needs in terms of knowledge and to provide them with a broad understanding of retail management. We aim for this book to be a resource for academics in many subjects since we believe it will provide clarity and insight for its readers