Afemei, Gabriel  <br/><br/>
Strategic planning and policy / 
Gabriel Afemei  
 - xiii, 254 pages :   chiefly color illustrations ;   26 cm 
<br/><br/>Title Page<br/>Copyright<br/>About The Author<br/>Contents<br/>List of Figures<br/>List of Abbreviations<br/>Preface<br/>Chapter 1: Strategic Planning Systems<br/>Unit Introduction<br/>1.1. Strategic Planning: Meaning, Process, And Approaches<br/>1.2. Components Of A Strategic Plan<br/>1.3. Formalized Strategic Planning In Organizations<br/>1.4. Need Of Strategic Management<br/>Review Questions<br/>Multiple Choice Questions<br/>References<br/>Chapter 2: Strategic Thinking: Finding And Developing Unique Opportunities To Create Value For Organization<br/>Unit Introduction<br/>2.1. A Way Of Strategic Thinking<br/>2.2. Develop Strategic Thinking Skills<br/>2.3. Strategic Thinking: The Pathway To The Top<br/>Review Questions<br/>Multiple Choice Questions<br/>References<br/>Chapter 3: Strategic Marketing Management<br/>Unit Introduction<br/>3.1. The Art Of Strategic Marketing: Market Learning, Sensing, And Intuiting<br/>3.2. Presenting A Strategic Marketing Plan<br/>3.3. Essentials Of Strategic Marketing Management 
<br/><br/><label>ISBN: </label>9781774697245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Business planning.
<br/><br/><label>Dewey Class. No.: </label>658.4/01