TY  - BOOK
AU  - Kunkel,Vicki
TI  - Instant appeal: the 8 primal factors that create blockbuster success 
SN  - 9780814409466
AV  - HF5386 .K8794 2009
U1  - 658.4/09 22
PY  - 2022///]
CY  - New York
PB  - Harper Collins Leadership
KW  - Success in business
KW  - Success
KW  - Consumer behavior
KW  - Interpersonal relations
N1  - Includes bibliographical references (p. [260]-282) and index; An introduction to instant appeal
Ducklings, defects, and devotion : the conspicuous flaw factor
Does it look like a duck? : the visual preprogramming factor
Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices
Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors
Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin)
Good vibrations : the biotuning factor for career success
What our minds really see : the mental real estate factor
The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
ER  -