Kunkel, Vicki. <br/><br/>
Instant appeal :  the 8 primal factors that create blockbuster success / 
Vicki Kunkel. 
 -  ©2009. 
 - viii, 296 pages ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [260]-282) and index. 
<br/><br/>An introduction to instant appeal<br/>Ducklings, defects, and devotion : the conspicuous flaw factor<br/>Does it look like a duck? : the visual preprogramming factor<br/>Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices<br/>Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors<br/>Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin)<br/>Good vibrations : the biotuning factor for career success<br/>What our minds really see : the mental real estate factor<br/>The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis 
<br/><br/><label>ISBN: </label>9780814409466 0814409466 
<br/><br/><label>LCCN: </label>2008033513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Success.<br/>Consumer behavior.<br/>Interpersonal relations.
<br/><br/><label>LC Class. No.: </label>HF5386  / .K8794 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4/09