TY  - BOOK
AU  - Singh,Jaywant
AU  - Shukla,Paurav
TI  - Brand management: principles and applications for effective branding 
SN  - 9781398611603
AV  - HF5415.1255 .S5238 2024
U1  - 658.8/27 23
PY  - 2024///
CY  - London, United Kingdom, New York, NY
PB  - Kogan Page Limited
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes bibliographical references and index
N2  - Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility
ER  -