Singh, Jaywant, <br/><br/>
Brand management :  principles and applications for effective branding / 
Jaywant Singh, Paurav Shukla. 
 - xvi, 320 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility. 
<br/><br/><label>ISBN: </label>9781398611603 1398611603 9781398611580 1398611581 
<br/><br/><label>LCCN: </label>2024934065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S5238 2024 
<br/><br/><label>Dewey Class. No.: </label>658.8/27