TY - BOOK AU - Küng,Lucy TI - Strategic management in the media SN - 9781529773699 U1 - 302.23068 PY - 2023/// CY - Thousand Oaks PB - Sage Publications N2 - "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- ER -