Entrepreneurship : the art, science, and process for success /
Charles E. Bamford, Duke University, Garry D. Bruton, Texas Christian University.
- 2024 release.
Includes index.
PART 1: LAYING THE GROUNDWORK FOR YOUR BUSINESS1 The Twenty-First-Century Entrepreneur2 Individual Leadership and Entrepreneurial Start-Ups3 Business Idea Generation and Initial EvaluationPART 2: DUE DILIGENCE ON THE BUSINESS IDEA4 External Analysis5 Business Mission and StrategyPART 3: ESTABLISHING A FINANCIAL FOUNDATION6 Analyzing Cash Flow and Other Financial Information7 Financing and Accounting8 Business and Financial AnalysisPART 4: BUILDING THE BUSINESS9 Legal Issues with a New Business10 Human Resources Management11 Marketing12 Establishing OperationsPART 5: IMPORTANT ISSUES FOR ENTREPRENEURS13 Exit/Harvest/Turnaround14 Franchising and Purchasing an Existing BusinessPART 6: MINICASES
"This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it. Extensive research has been going on in this area for decades, and we know much about what works and what does not work. One of the significant goals of this text is to provide you with information about what really works. Without trying to overwhelm the reader with research citations, we ensure that students have well-researched information, this text is grounded in the academic research with a practitioner view to everything that is done"--
9781266870286
New business enterprises. Small business. Success in business.