TY  - BOOK
AU  - Tuten,Tracy
TI  - Social media marketing
SN  - 9781529623826
U1  - 658.872 23
PY  - 2024///]
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Internet advertising
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
N1  - Includes bibliogrphical references and index; PART I: Foundations of Social Media Marketing
  Chapter 1 The Social Media Environment    Chapter 2 Social Consumers    Chapter 3 Network Structure and Group Influences in Social Media  
PART II: Social Media Marketing Strategy and Planning
  Chapter 4 Social Media Marketing Strategy    Chapter 5 Tactical Planning and Execution  
PART III: The Four Zones of Social Media
  Chapter 6 Social Community    Chapter 7 Social Publishing    Chapter 8 Social Entertainment    Chapter 9 Social Commerce  
PART IV: Social Media Data Management and Measurement
  Chapter 10 Social Media Analytics    Chapter 11 Social Media Metrics  
PART V: Social Media Marketing in Practice
  Chapter 12 The Case Zone
N2  - "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"--
ER  -