Tuten, Tracy, <br/><br/>
Social media marketing / 
Tracy Tuten. 
 - 5th edition. 
 - xii, 447 pages :  color illustrations ;   25 cm 
<br/><br/>Includes bibliogrphical references and index. 
<br/><br/>PART I: Foundations of Social Media Marketing<br/>  Chapter 1 The Social Media Environment    Chapter 2 Social Consumers    Chapter 3 Network Structure and Group Influences in Social Media  <br/>PART II: Social Media Marketing Strategy and Planning<br/>  Chapter 4 Social Media Marketing Strategy    Chapter 5 Tactical Planning and Execution  <br/>PART III: The Four Zones of Social Media<br/>  Chapter 6 Social Community    Chapter 7 Social Publishing    Chapter 8 Social Entertainment    Chapter 9 Social Commerce  <br/>PART IV: Social Media Data Management and Measurement<br/>  Chapter 10 Social Media Analytics    Chapter 11 Social Media Metrics  <br/>PART V: Social Media Marketing in Practice<br/>  Chapter 12 The Case Zone 
<br/><br/> "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- 
<br/><br/><label>ISBN: </label>9781529623826 9781529623819 
<br/><br/><label>LCCN: </label>2023936165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Social media--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.872