Type & color : how to design and use multicolored typefaces /
Type and color
Mark van Wageningen.
- First English Edition.
- 179 pages : color illustrations ; 27 cm
1. The end of black and white. Typographic style -- Calligraphy, lettering, and type design -- Balance and proportion -- Multicolored type design checklist -- Polychrome typefaces -- Stencil fonts -- Color palette -- Letter size -- Structure of the layers -- 2. The construction of multicolored fonts. Square, circle and triangle -- Modular proportions -- Transforming, rotating, and flipping -- Theory and practice -- Optical corrections -- Design grid -- Optical corrections and color -- Light and bold -- Contrast of forms -- Character width -- Kerning -- Patterns -- A system of layers -- 3. It takes (at least) two to tango. Reading vs. looking -- Letterspacing -- Monospace possibilities -- 4. The future of typography. Additive and subtractive color -- Complementary color combinations -- Primary, secondary, and tertiary colors -- Color contrast in practice -- Contrast and harmony -- Color and hue -- Grayscale -- Font size and color contrast -- CMYK -- Pantone matching system (PMS) -- Process color -- Color the web -- Bixa color -- Bonus track. Studying the past to understand the future -- Designing Bixa color -- The perfection of imperfection -- Wrong is right -- Do it yourself -- Production -- Fonts -- Test print as a result -- The quick brown fox... -- Posters as type specimens -- Booklets as type specimens -- The first multicolored font -- 5. Will it blend? Johannes Itten's theory of color -- Types of contrast according to Itten -- Contrast transfers -- Color in an editorial environment -- Color becomes the new bold -- Decoration and deconstruction -- 6. Will it work? Unicode -- Digitizing letters -- Font editors -- The master file -- Subfiles -- Exporting subfiles -- Naming subfiles -- Creating multicolored fonts -- Multicolored fonts for print -- Scalable vector graphics in open type -- Layered fonts -- Multicolored fonts for the web -- ChromaCheck -- Fallback font -- 7. Getting started. Positioning -- The beginning -- Your website -- Fonts in use -- Your own online shop -- Appealing font specimens -- Collaborations -- Licenses -- Briefing -- Exclusivity -- Typography as commissioned work -- Prizes and awards -- Share and participate -- Create your own platform -- Social media -- Beware of eye candy -- Stay tuned to yourself -- 8. Appendix. Acknowledgments ; About the author.
To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research : wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.
9781616898465
2019008461
Type and type-founding--Digital techniques. Graphic design (Typography) Color printing. Color in design.