TY  - BOOK
AU  - Clegg,Brian
TI  -  Big data : : how the information revolution is transforming our lives / 
SN  - 9781785782343
U1  - 005.7 23
PY  - 2017///
CY  - London : 
PB  - Icon Books Ltd, 
KW  - Big data
N1  - Includes index.; Brian Clegg's most recent books are The Reality Frame (Icon, 2017), What Colour is the Sun (Icon, 2016) and Ten Billion Tomorrows (St Martin's Press, 2016). His Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for science Books. Brain has written for numerous publications including The Wall Street Journal, Nature, BBC Focus, Physics World, The Times, The Observer, Good Housekeeping and Playboy. Brian is editor of popularscience.co.uk and blogs at brianclegg.blogspot.com
N2  - Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it
ER  -