TY  - BOOK
ED  - Educational Foundation (National Restaurant Association)
TI  - Menu marketing and management: competency guide 
SN  - 0132222019 (pbk.)
AV  - TX911.3.M45 M45 2007
U1  - 642.5 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Menus
KW  - Planning
KW  - Menu design
KW  - Restaurants
KW  - Marketing
KW  - Food service
N1  - "A foundation topic of the NRAEF certificate program"--Cover; Includes index; Factors that impact menu item selection -- Meeting nutritional needs and food preferences of customers -- Menu layout and design -- Menu pricing -- The alcohol beverage menu -- Menu item sales performance analysis -- Menu sales mix analysis
ER  -