Menu marketing and management :  competency guide / 
At head of title:  NRAEF ManageFirst 
National Restaurant Association Educational Foundation. 
 - x, 152 pages :  color illustrations ;  28 cm. 
 - NRAEF ManageFirst program .
<br/><br/> "A foundation topic of the NRAEF certificate program"--Cover.  Includes index. 
<br/><br/>Factors that impact menu item selection -- Meeting nutritional needs and food preferences of customers -- Menu layout and design -- Menu pricing -- The alcohol beverage menu -- Menu item sales performance analysis -- Menu sales mix analysis. 
<br/><br/><label>ISBN: </label>0132222019 (pbk.) 9780132222013 
<br/><br/><label>LCCN: </label>2006296302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Menus--Planning.<br/>Menu design.<br/>Restaurants--Marketing.<br/>Food service--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M45  / M45 2007 
<br/><br/><label>Dewey Class. No.: </label>642.5