TY  - BOOK
AU  - Enjolras,Manon
TI  - Innovation and export: the joint challenge of the small company 
SN  - 9781786306203
PY  - 2021///
CY  - Hoboken
PB  - ISTE Ltd / John Wiley and Sons Inc
KW  - Electronic books
N1  - Includes index; About the Author

Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises

N2  - The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support
organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to
implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices
to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and
Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a
powerful lever to overcome any difficulties in mobilizing significant resources
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119881544
ER  -