TY  - BOOK
AU  - Chase,Charles
ED  - John Wiley & Sons,
TI  - Consumption-based forecasting and planning: predicting changing demand patterns in the new digital economy 
T2  - Wiley and SAS business series
SN  - 9781119809876
AV  - HD30.27 
U1  - 658.4/0355 23
PY  - 2021///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Business forecasting
KW  - Business logistics
KW  - Demand (Economic theory)
KW  - Electrical books
N1  - Includes index; CHARLES W. CHASE is an Executive Industry Consultant at SAS. He is responsible for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the former president of the International Association of Business Forecasting and currently writes a quarterly column in the Journal of Business Forecasting.
N2  - "Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to solve current business problems. Provides a framework for changing the way demand forecasting and planning are done, as well as the change management requirements for sustainability"--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119809890
ER  -