TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research : : text and cases 
SN  - 8185386161
AV  - HF5415.2 .B65 2003
U1  - 658.8/3 
PY  - 2003///
CY  - Homewood, Ill.
PB  - Richard D. Irwin, Inc., 
KW  - Marketing research
N1  - Includes bibliographical references
ER  -