Corporate social responsibility, sustainability and ethical public relations :  strengthening synergies with human resources / 
[edited] by Donnalyn Pompper (University of Oregon, Eugene, OR, USA). 
 - 1 online resource (xiii, 307 pages) :  illustrations ; 
 - The changing context of managing people .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>ForewordPrefaceChapter 1. Picking at an Old Scab in a New Era: Public Relations & Human Resources Boundary Spanning for a Socially Responsible & Sustainable World - Donnalyn PompperChapter 2. Organizations, HR, CSR & their Social Networks: 'Sustainability' on Twitter - Jeremy Harris LipschultzChapter 3. Nonprofit Social Responsibility & Sustainability: Engaging Urban Youth through Empowerment - Lauren BradfordChapter 4. Overcoming Regional Retention Issues: How Organizations in Detroit Use Corporate Social Responsibility to Attract & Engage Top Talent - Erin HeinrichChapter 5. Corporate Social Responsibility, Volunteerism, & Social Identity:  A Case Study of Cotopaxi - Rulon Wood, Julia Berger, and Jessica RobertsChapter 6. A Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi - Marie Paul Dusingize and Venantie NyiransabimanaChapter 7. Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open-Social Innovation and Partnership across Sub-Saharan Africa - Moronke Oshin-MartinChapter 8. Examining Public Relations’ Role in Shaping Organizational Culture, with Implications for PR, HR & CSR/Sustainability - Pamela G. Bourland-Davis and Beverly L. GrahamChapter 9. Hiring Programs for Military Veterans & Athletes Use HR & PR to Demonstrate Human Dimension of Corporate Social Responsibility - Pauline A. HowesChapter 10. Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR - Ashli Quesinberry StokesChapter 11. Inspiring Employees Through CSR: Lessons from a Gambling Giant - Jessalynn Strauss<br/> 
<br/><br/><label>ISBN: </label>9781787145863 
<br/><br/><label>LCCN: </label>2017448659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business.<br/>Corporations--Public relations.<br/>Sustainable development.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD60  / .C6956 2018 
<br/><br/><label>Dewey Class. No.: </label>658.4/08