TY - SER AU - Drew,Jeff TI - Merging accounting with 'big data' science PY - 2018/// KW - Accounting KW - Big data N2 - The article discusses how accounting firms can meet clients’ increasing demand for insights on exponentially expanding amounts of business information in the U.S. It is said that the rise of transformative technologies has raised concerns among many accountants about the state of their profession in the future. Big data will present the accounting profession with opportunities in the future ER -