TY  - BOOK
TI  - Core concepts in hospitality and tourism: hospitality services marketing
SN  - 9781984620965
AV  - TX911.3 
U1  - 647.94068 23
PY  - 2019///]
CY  - New York
PB  - 3G E-Learning
KW  - Hospitality industry
KW  - Management
KW  - Tourism
N1  - includes bibliographic references and index; 600-699
N2  - Discusses this vital discipline specifically for the tourism and hospitality industry.
Analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
This book covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality
ER  -