Core concepts in hospitality and tourism : hospitality services marketing
- [New York, NY] 3G E-Learning LLC c2019
- 1 DVD; 4 3/4 in.
includes bibliographic references and index.
Discusses this vital discipline specifically for the tourism and hospitality industry. Analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. This book covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality.