Bateson, John E. G. <br/><br/>
Understanding services marketing /  
John E. G. Bateson, K. Douglas Hoffman 
 - Philippine edition 
 - 502 pages :   illustrations ;  23 cm 
<br/><br/><label>ISBN: </label>9789814416061 
<br/><br/><label>Dewey Class. No.: </label>658.8