TY - BOOK AU - Evans,James R. TI - Business analytics SN - 9780132950619 (pbk.) AV - HD30.28 .E824 2014 U1 - 658.401 23 PY - 2014/// CY - Edinburgh Gate, Harlow PB - Pearson Education Limited KW - Business planning KW - Strategic planning KW - Industrial management KW - Statistical methods N1 - Includes index; Introduction to business analytics -- Introduction to structured query language -- The relational model and normalization -- Database design using normalization -- Data modeling with the entity-relationship model -- Transforming data models into database designs -- SQL for database construction and application processing -- Database redesign -- Managing multiuser databases -- Managing databases with SQL server 2008 R2 -- Simulation and risk analysis -- Introduction to data mining -- Linear optimization -- Applications of linear optimization -- Integer optimization -- Nonlinear and non-smooth optimization -- Optimization models with uncertainty -- Decision analysis -- Appendix -- Glossary -- Index ER -