Brea, Cesar A. <br/><br/>
Marketing and sales analytics :  proven techniques and powerful applications from industry leaders / 
Cesar A. Brea. 
 - xiii, 235 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133592924 0133592928 
<br/><br/><label>LCCN: </label>2014936311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Revenue management.<br/>Consumer profiling--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / B74 2014 
<br/><br/><label>Dewey Class. No.: </label>658.83