TY  - BOOK
AU  - Rajagopal,
AU  - Castano,Raquel
TI  - Understanding consumer behavior and consumption experience
SN  - 9781466675186 (hardcover : alk. paper)
AV  - HF5415.32 .R353 2015
U1  - 658.8/342 23
PY  - 2015///]
CY  - Hershey
PB  - Business Science Reference
KW  - Consumer behavior
KW  - Consumption (Economics)
KW  - Electronic books
N1  - Includes bibliographical references (pages 260-298) nd index; Foreword -- Preface -- Acknowledgements -- Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with products and brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitudes -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnic identity -- Consumer behavior in the e-marketplace -- Routes to market -- Index
N2  - "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
ER  -