Shapiro, Irving J. <br/><br/>
Marketing terms :   definitions, explanations, and/or aspects / 
[by] Irving J. Shapiro. 
 - Third edition 
 - 185 pages ;  24 cm. 
<br/><br/> Fourth ed. published in 1980 under title: Dictionary of marketing terms. 
<br/><br/><label>LCCN: </label>73075371  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S397 1973 
<br/><br/><label>Dewey Class. No.: </label>658.803