TY  - BOOK
AU  - Rao,Vithala R.
AU  - Steckel,Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982
AV  - HF5415 .R3242 1998
U1  - 658.802 21
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -