Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - Fifth edition - xxiii, 813 pages : color illustrations, color map ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 774-797) and indexes.

0256137870

96009318


Sales management.

HF5438.4 / .C48 1997

658.8101