Marconi, Joe. <br/><br/>
The brand marketing book :  creating, managing, and extending the value of your brand / 
Joe Marconi. 
 - xv, 247 pages :  illustrations ;  24 cm. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (p. 237-240) and index. 
<br/><br/><label>ISBN: </label>0844222577 
<br/><br/><label>LCCN: </label>99023371  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / M373 2000 
<br/><br/><label>Dewey Class. No.: </label>658.827