TY  - BOOK
AU  - Murphy,John M.
TI  - Branding: a key marketing tool 
SN  - 0070440557 :
AV  - HD69.B7 B73 1987
U1  - 658.827 19
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Business names
KW  - Marketing
N1  - Includes bibliographies and index
ER  -