Branding :  a key marketing tool / 
edited by John M. Murphy. 
 - xii, 192 pages, [12] page of plates :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070440557 :  $19.95 
<br/><br/><label>LCCN: </label>86027797  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business names.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B73 1987 
<br/><br/><label>Dewey Class. No.: </label>658.827