TY  - SER
AU  - Boone ,Louis E.
AU  - Kurtz ,David L.
TI  - Contemporary marketing
T2  - 1974: The Dryden Press marketing series
AV  - HF5410 .C66
U1  - 658.8 
PY  - 1974///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
N1  - Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western; Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001))
ER  -