Boone , Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone , David L. Kurtz. 
 - volume :  illustrations ;  24-28 cm. 
 - Triennial 
 - [1st. ed.]- 
 - 1974: The Dryden Press marketing series 1977: Dryden Press publications in marketing 1980- : The Dryden Press series in marketing .
 - Dryden Press marketing series. Dryden Press publications in marketing. Dryden Press series in marketing. .
<br/><br/> Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western. 
<br/><br/>Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)). 
<br/><br/>Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing. Vols. for <11th ed.-> have CD-ROM. 
<br/><br/><label>LCCN: </label>2002204214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5410  / .C66 
<br/><br/><label>Dewey Class. No.: </label>658.8