Wright, Peter L.

Strategic management : concepts / Peter Wright, Mark J. Kroll, John A. Parnell. - Fourth edition - xiii, 336 pages : color illustrations ; 26 cm.

Includes bibliographical references and indexes.

0136817505 0136316239 (Concepts) 0136288014 (Cases)

97036699


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .W75 1998

658.4012