TY  - BOOK
AU  - Mason,Joseph Barry
AU  - Ezell,Hazel F.
TI  - Marketing: principles and strategy 
SN  - 0256029393
AV  - HF5415 .M3323 1987
U1  - 658.8 19
PY  - 1987///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -