Mason, Joseph Barry. <br/><br/>
Marketing :  principles and strategy / 
J. Barry Mason, Hazel F. Ezell. 
 - xvii, 810 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0256029393 
<br/><br/><label>LCCN: </label>86071603  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3323 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8