Peterson, Robert A.  1944- <br/><br/>
Marketing research / 
Robert A. Peterson. 
 - Second edition 
 - xiii, 576 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256037116 
<br/><br/><label>LCCN: </label>87072018  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P46 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8