Seglin, Jeffrey L., 1956-
The McGraw-Hill 36-hour marketing course /
Jeffrey L. Seglin.
- xii, 211, 15 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0070560625 : $34.95 0070560633 (pbk.) : $19.95
89008100
Marketing--United States.
Marketing--Case studies.--United States
Marketing--Problems, exercises, etc.
HF5415.1 / .S443 1990
658.8