Seglin, Jeffrey L., 1956-

The McGraw-Hill 36-hour marketing course / Jeffrey L. Seglin. - xii, 211, 15 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

0070560625 : $34.95 0070560633 (pbk.) : $19.95

89008100


Marketing--United States.
Marketing--Case studies.--United States
Marketing--Problems, exercises, etc.

HF5415.1 / .S443 1990

658.8