TY  - BOOK
AU  - Mandell,Maurice I.
TI  - Marketing
SN  - 013556994X
AV  - HF5415 .R578 1985
U1  - 658.8 19
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Bibliography: p. 727-729
ER  -