Mandell, Maurice I. <br/><br/>
Marketing / 
Maurice I. Mandell. 
 - Third edition 
 - xii, 740 pages :  illustrations (some color) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 727-729. 
<br/><br/><label>ISBN: </label>013556994X 
<br/><br/><label>LCCN: </label>84017974  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R578 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8