Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - Fourth edition 
 - xxviii, 787 pages :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references (p. [731]-752) and indexes. 
<br/><br/><label>ISBN: </label>0256132216 
<br/><br/><label>LCCN: </label>93015202  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B44113 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8