TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0023345004
AV  - HF5415 .E86 1982
U1  - 658.8 19
PY  - 1982///
CY  - New York
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -