Evans, Joel R. Marketing / Joel R. Evans, Barry Berman. - xxvi, 723, 64 pages : illustrations ; 24 cm. Includes bibliographical references and indexes. ISBN: 0023345004 LCCN: 81008405 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .E86 1982 Dewey Class. No.: 658.8