Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - Second edition 
 - xxviii, 776, 74, [28] pages of plates :  illustrations (some color) ;  26 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0023347007 
<br/><br/><label>LCCN: </label>84007141  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E86 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8