Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Fourth edition, annotated instructor's edition  George Franke. 
 - viii, 197, xxiv, 661 pages :  illustrations (some color) ;  26 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0137061293 
<br/><br/><label>LCCN: </label>88027433  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1989b 
<br/><br/><label>Dewey Class. No.: </label>658.8