TY  - BOOK
AU  - Davis,Joel
TI  - Advertising research: theory and practice 
SN  - 0132218135
AV  - HF5814 .D38 1997
U1  - 659.1072 21
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references and index
ER  -