Advertising and consumer psychology / 
edited by Jerry Olson, Keith Sentis. 
 - viii, 294 pages :  illustrations ;  25 cm. 
<br/><br/> Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.  "Volume 3." 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0275921549 (alk. paper) :  $41.95 
<br/><br/><label>LCCN: </label>86012219  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects--Congresses.<br/>Consumer behavior--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5822  / .A24 1986 
<br/><br/><label>Dewey Class. No.: </label>659.10199