TY  - BOOK
AU  - Kaufman,Louis
TI  - Essentials of advertising
SN  - 0155241028
AV  - HF5813.U6 K38 1987
U1  - 659.1 19
PY  - 1987///
CY  - San Diego
PB  - Harcourt Brace Jovanovich
KW  - Advertising
KW  - United States
KW  - Case studies
N1  - Includes bibliographies and index
ER  -