Kaufman, Louis,  1922- <br/><br/>
Essentials of advertising / 
Louis C. Kaufman. 
 - Second edition 
 - xiv, 558 pages , [64] pages of plates :  illustrations (some color) ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0155241028 
<br/><br/><label>LCCN: </label>86070497  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / K38 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1